Timeline

A timeline of Sears historic milestones selling motorcycles, mopeds and scooters in their stores and catalogs.

  • 1909

    The 1910 Model Sear Auto-Cycle

    1909
    The Great Price Maker

    The 1910 Model Sear Auto-Cycle

    Sears introduces their first ever motorcycle, the 1910 Model Sear Auto-Cycle for $169 in their 1909 catalog, The Great Price Maker.

  • 1914

    Sears Discontinues Selling Motorcycles

    Spring 1914

    Sears discontinues selling motorcycles in Spring 1914.

  • 1951

    New Scooter Displayed at Sears

    February, 21st 1951
    Alabama Journal

    New Scooter Displayed at Sears

    Sears enters into the scooter business after seeing the National sales of scooters grow to 70,000 in 1950.

  • 1951

    Sears Introduces New Motor Scooter

    February, 24th 1951
    The Tampa Daily Times

    Sears Introduces New Motor Scooter

    Sears introduces their first ever motor scooter, model 811.30 that is manufactured by Cushman.

  • 1952

    Presenting The Newest Foreign Star

    February, 16th 1952
    Tampa Morning Tribune

    Presenting The Newest Foreign Star

    Sears introduces their first Vespa motor scooter, model 788.100 Cruisaire that is manufactured by Piaggio.

  • 1952

    Sears Store Will Introduce New Italian Scooter

    August, 28th 1952
    The Montgomery Advertiser

    Sears Store Will Introduce New Italian Scooter

    Sears introduces their first Vespa motor scooter, model 788.100 Cruisaire that is manufactured by Piaggio.

  • 1952

    Miss L.A. On Scooter

    September, 7th 1952
    Monroe (L.A.) Morning World

    Miss L.A. On Scooter

    Miss Louisiana, Barbara Barker takes picture with Sears newest product, the Sears Allstate scooter.

  • 1954

    Sears Features an Imported Motorcycle

    January, 17th 1954
    Bristol Herald Courier

    Sears Features an Imported Motorcycle

    Sears introduces their first three Puch models; 810.94160 Standard 175 (10 horsepower), 810.94170 De Luxe 175 (10 horsepower) and 810.94150 Hardtail 125 (5 horsepower).

  • 1954

    Allstate Motorcycles Popular Sears Items

    September, 16th 1954
    The Shreveport Times

    Allstate Motorcycles Popular Sears Items

    The picture appears to show a prototype of the Allstate 810.94170 De Luxe 175 because of its higher than normal taillight and license plate bracket along with a larger circular Allstate tank emblem.

  • 1955

    James Dean Riding an Allstate

    1955

    James Dean Riding an Allstate

    Actor, James Dean spotted on the set of Rebel Without A Cause riding an Allstate De Luxe 810.94170.

  • 1955

    Smart-looking Allstate Imported Motorcycle

    February, 25th 1955
    The Lancaseter Eagle Gazette

    Smart-looking Allstate Imported Motorcycle

    William E. Dorr, Sears North-Central Zone office field representative takes picture on a 1954 Allstate 810.94170 De Luxe.

  • 1958

    Allstate Motorcycle, Motorscooter Show

    1958

    Allstate Motorcycle, Motorscooter Show

    Sears on Central Street of Knoxville, Tennessee, displays their motorcycle, moped and scooter line. Woman in center is pictured on an Allstate Scrambler 810.94200.

  • 1961

    Motor Scoots From Chicago to Miami

    April, 27th 1961
    Princeton Daily Clarion

    Motor Scoots From Chicago to Miami

    The Emmons Family travels 1,482 miles from Chicago to Miami using 14 gallons of gas costing $4.20 on a 7-day old Allstate Vespa 788.94495 scooter.