Welcome to a journey through time with Sears, where the wheels of history have turned to reveal an intriguing timeline of mobility. Join us as we delve into Sears' rich heritage, uncovering the significant milestones that marked their foray into the world of motorcycles, mopeds, and scooters. From their stores to the pages of catalogs, we invite you to explore the evolution of two-wheeled transportation as captured by Sears' historic presence.
1909
The Great Price Maker
Sears introduces their first ever motorcycle, the 1910 Model Sear Auto-Cycle for $169 in their 1909 catalog, The Great Price Maker.
Spring 1914
Sears discontinues selling motorcycles in Spring 1914.
February, 21st 1951
Alabama Journal
Sears enters into the scooter business after seeing the National sales of scooters grow to 70,000 in 1950.
February, 24th 1951
The Tampa Daily Times
Sears introduces their first ever motor scooter, model 811.30 that is manufactured by Cushman.
February, 16th 1952
Tampa Morning Tribune
Sears introduces their first Vespa motor scooter, model 788.100 Cruisaire that is manufactured by Piaggio.
August, 28th 1952
The Montgomery Advertiser
Sears introduces their first Vespa motor scooter, model 788.100 Cruisaire that is manufactured by Piaggio.
September, 7th 1952
Monroe (L.A.) Morning World
Miss Louisiana, Barbara Barker takes picture with Sears newest product, the Sears Allstate scooter.
January, 17th 1954
Bristol Herald Courier
Sears introduces their first three Puch models; 810.94160 Standard 175 (10 horsepower), 810.94170 De Luxe 175 (10 horsepower) and 810.94150 Hardtail 125 (5 horsepower).
September, 16th 1954
The Shreveport Times
The picture appears to show a prototype of the Allstate 810.94170 De Luxe 175 because of its higher than normal taillight and license plate bracket along with a larger circular Allstate tank emblem.
1955
Actor, James Dean spotted on the set of Rebel Without A Cause riding an Allstate De Luxe 810.94170.
February, 25th 1955
The Lancaseter Eagle Gazette
William E. Dorr, Sears North-Central Zone office field representative takes picture on an Allstate 810.94170 De Luxe.
1958
Sears on Central Street of Knoxville, Tennessee, displays their motorcycle, moped and scooter line. Woman in center is pictured on an Allstate Scrambler 810.94200.
April, 27th 1961
Princeton Daily Clarion
The Emmons Family travels 1,482 miles from Chicago to Miami using 14 gallons of gas costing $4.20 on a 7-day old Allstate Vespa 788.94495 scooter.