Sears Allstate Models
Sears Allstate Motorcycles, Mopeds, Scooters, and More
Throughout the 20th century, Sears Roebuck and Co. has showcased a diverse array of two-wheeled motor vehicles within their stores and catalogs, leaving an indelible mark on the transportation landscape.
During the dynamic 1950s and 1960s, Sears introduced an impressive lineup of rebranded motorcycles, mopeds, and scooters, collaborating with renowned manufacturers like Cushman, Piaggio, Gilera, Puch, Yardman, among others. Notably, beginning in 1951, the catalog offerings underwent a transformation, adopting the "Allstate" badge, a label that remained until the mid-1960s, when the transition to the iconic "Sears" badge took place.
Every individual two-wheeled motor vehicle retailed by Sears Roebuck and Co. in the 1950s and 1960s was uniquely designated by an identifiable model number. This model number was prominently featured within the Sears catalog to facilitate the ordering process. Upon receipt of your chosen vehicle, the same model number could be located on a durable metal plate affixed to the cycle, as well as in the accompanying setup/parts manual. Below, we showcase the distinct appearance of these riveted badges:
Located on engine base.
Located on frame arm where exhaust hanger mounts.
Located below front of seat on body by petcock lever.
Located on frame neck behind headlight or right side of frame by rear wheel well.
Located on the sheet metal guard between the rear wheel and engine.
Located on the frame's sheet metal base plate where the engine mounts.
These model numbers played a pivotal role across the entire journey – from the moment you ordered your two-wheeled vehicle from Sears, all the way to seeking assistance from the Sears Cycle Center for precise replacement parts. However, it's important to note that these model numbers weren't utilized for titling purposes, as the manufacturers had separately engraved serial numbers on the vehicles they produced.
Curious about the year discrepancy between your title and the year indicated below? This question is a common one. Sears often titled motorcycles, mopeds, or scooters based on the year of sale rather than the year of manufacturing. Frequently, due to the passage of time, inventory would linger, occasionally leading to the incorrect year being recorded on the title.
