Piaggio Scooters

Manufactured in Italy.

The history of Piaggio scooters is a tale of Italian ingenuity and iconic design. Founded in 1884 by Rinaldo Piaggio, the company initially focused on shipbuilding and aviation. However, in the aftermath of World War II, Piaggio shifted its attention to creating affordable and practical transportation solutions for post-war Italy. This led to the birth of the Vespa scooter in 1946, an instant symbol of style, freedom, and accessibility. The Vespa's unique design and efficient performance captured hearts globally, making it a cultural phenomenon and an emblem of Italian lifestyle. Piaggio's commitment to innovation resulted in a diverse range of scooter models, catering to various needs and tastes. With a rich history that combines functionality, elegance, and a touch of la dolce vita, Piaggio scooters remain an enduring presence on streets worldwide. This gallery of Piaggio scooters were sold by Sears in their catalogs and department stores during the 1950s and 1960s.